THE TRUTH ABOUT CREATING ORIGINAL CONTENT

There's a debate in the content creation world

About if there's still original content out there

I even made a tweet about it and got some interesting replies

The biggest problem I have noticed in our age is the lack of authenticity of content creators because everyone is chasing what's “trending”.

Don't get me wrong

There's nothing wrong with getting inspired by trends

I'm just saying that there's something wrong if that's your entire strategy

Or even a large portion of it.

But why do we chase trends so much?

I experienced this myself when starting out on social media (Instagram at the time)

If you're a social media content creator you probably did too.

Because the truth is, as humans we all want to be recognized

We want to feel worthy of another's acknowledgement

We want our works to be recognized. And there's nothing wrong with that

But think about it for a second

If you were a shell among rocks, would you grab attention first or would other rocks get the attention?

Ofcourse the shell would grab attention first

Why?

Because it is true to itself even in the midst of rocks

So how should we create?

CREATE AS YOU ARE

You are what you create.

Your thought patterns, the way you view the world, your opinions all come from an idea which lead to creation.

Essentially, creations are meant to be an extension of ourselves in another more artistic form.

THE PROCESS OF CREATION

From the analogy of the quote above,

It's also fair to say:

To clarify the image above let me make a bold statement:

There are two creations

But don't take my word for it

Take Stephen. R. Covey's who said in his book: 7 Habits of Highly Effective People

All things are created twice.

There is a creation that happens in your mind through your imagination (which you become)

And there is a creation which emanates from you as physical(your content)

You're still not convinced?

Well let's look at another quote and this time from the Bible

If Buddha, a well renowned leadership figure (Stephen) and King Solomon can't convince you

I don't know what to say anymore 😅

Anyway….

So when you think,you imagine it, you become it and then you create it

Becoming it through your imagination is the first creation

Bringing it out to the physical realm is the second.

You become it (through your imagination), then you create it

It is our natural programming to create as we are, not to fit into the norms and the trends

THE TRULY ORIGINAL THING IS YOU

You may share some similarities with some people

But there's still only one of YOU

Only one of your experiences

One of your perspective.

Your experiences, perspectives and beliefs

They are what make you unique

They make you– YOU.

Ideas will always exist and be recycled

And the more they're paraphrased and reused

The more they lose their meaning

And become obsolete

But, when you create from the lens of your experiences, perspectives and beliefs

You create content that can only come from you

You create ORIGINAL content.

It is ORIGINAL because you're speaking from a place of experience

Not just quoting another person's idea in a different way.

TRY IT AND SEE

Anyone who knows me, knows I love Dan Koe

He is a true thought leader and before I started researching this topic be has already been practicing it.

And helping so many others do same with a method

Time won't permit me to go through every single detail

But here's a link to his free Genius Idea Template

It teaches you to;

• Organize all your thoughts

• Find out the big idea that created all those messy thoughts

• Relate your experiences with what you want to write about

• And come up with original content through your own lens

The Template is totally free and it's for people who crave Originality

I know it has helped me so I'm sharing it to you all and I hope it helps you too.

Thank you for reading this far

And as always, share to someone you believe this will help

See you next week.

Your friend,

Michael.