How To Write Newsletters (that people actually read)

Good entrepreneurs understand the power of an email list

Great entrepreneurs harness the power of newsletters for their email lists.

Why?

Simple:

You need to nurture your audience.

Your list isn't just numbers on a screen.

It's a list of people who care enough about your business that they gave you their email addresses.

You don't want to ignore them and then sell to them whenever you feel like it.

A good brand needs a community behind it.

A timeless and effective way of building this community is to nurture your email list with newsletters.

This way, your community gets a little insight into your mind and also gets great value in return.

“But Michael, I don't know how to write a newsletter. How am I even sure they'd read it?”

I hear you.

I've been there and that's why I'm going to show you my foolproof method of writing a newsletter that cannot be ignored.

Let's dive in…

YOU NEED A BIG IDEA

Before you start writing a newsletter, you need to ask yourself “What is my brand/business about?”

Understanding this will let you know what type of content you should be creating.

In other words, this is a crucial step in finding out your newsletter's topics of discussion.

COMPOSE THE BODY

Here there are three key things you should do:

1. Choose headers

2. Source for materials

3. Gather relevant media

HEADERS:

You need to split your newsletter into bite-sized pieces.

This does two things:

• Makes it easier to read

• Allows the reader to skip points they're not interested in.

So when you've picked a topic to write on, find out the core points required to properly explain it

Then turn them into headers.

(This email is a great example of how to do that)

MATERIALS:

People love it when you can back up your points with facts and research.

Especially if the topic is not popular.

Keep the logical part of your readers' minds engaged;

Gather links, quotes, book references, citations, and anything of importance that will solidify your argument.

MEDIA:

Take the time to get images, videos or visuals that can help explain your points better.

Visual communication has existed for generations for a reason.

It keeps the mind engaged and still passes your message across.

There's nothing worse than making your readers bored.

Avoid it at all costs.

COMPOSE THE HEADLINES

In a newsletter, there are 2 headlines both with different roles:

1. The Title

2. The Subject Line

TITLE:

Now you look for a suitable title for your newsletter.

Remember, the job of the title is to make your readers interested in reading the newsletter.

Take time at this stage and experiment with different titles.

It is important to write it out last so that you make sure your title properly shows what your newsletter is about.

SUBJECT LINE:

This one's job is to make your readers open the email.

If you're writing a newsletter you need to construct a catchy subject line that'll make sure your emails are clicked and opened.

There's no point in delivering all that value if no one reads it, right?

Note: Always use a subject line tester to improve your chances of getting clicks.

There you have it.

If you follow this process constantly, you're sure to have an email list that eagerly anticipates your newsletters.

GOOD NEWS, IT CAN BE EASIER

If you want a faster way to write your newsletters or create a week's worth of content for any other platforms( in less than 2 hours), check out Limitless Writing.

If you like the idea of nurturing, growing and selling to your email list but can't do it yourself, book a call with me. Let's see how I can help you.

Thank you for reading this far. See you next week.

Your friend,

Michael.